The Brand

Welcome to MRIRT. We support designers and design admirers in completing interior concepts with our one-of-a-kind rugs. MRIRT rugs are more than just thoughtfully designed and crafted floor coverings, they are timeless pieces of art.

Based in Zurich and Marrakech, MRIRT creates hand-knotted Moroccan rugs made of 100% natural wool. After several years of research, Laila Fadaoui, MRIRTs Swiss-born, half-Italian, half-Moroccan founder and designer, decided to specialise in the Mrirt style of rugs from the Middle Atlas Mountains and is focused on their origins and traditions.

Mrirt, Morocco, مريرت in Arabic or ⵎⵔⵉⵔⵜ in Central Atlas-Tamazight, is the home to the ancestral craft of weaving high-pile plush rugs with patterns created by knotted relief areas. MRIRT pieces are produced exclusively in the village where this style of rug-making originated. MRIRT is committed to the preservation of Moroccan craftsmanship, more precisely regarding the trade of rugs from the Mrirt region.

Laila Fadaoui thrives on creating deliberate and aesthetic designs. With MRIRT, she represents her roots and the core of Moroccan rug craftsmanship. Evident from her first collection of timeless pieces in 2021, Laila Fadaouis designs pay homage to her heritage while embodying a sense of mindfulness. 

She believes in the power of slow, sustainable creation and strives to produce unique, quality art pieces by uniting ancestral craft and modern-day innovation. In 2023, Fadaoui settled in Marrakech to work on her latest creations, through which she gives the Mrirt rug a completely new look and develops her signature. Together with her production team, she refined the knotting technique and experimented with methods that truly bring the designs to life.

“Design and interiors have always been my passion, MRIRT allows me to connect to my roots in a fascinating way while giving me the opportunity to offer our antique craftsmanship the spotlight it deserves. All of this whilst collaborating with artists from Morocco and exceptional architects from Switzerland as well as all around the world.”

With MRIRT, we want to offer you an authentic piece of the heart of Morocco whilst sharing our legacy. 

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Our Vision

Our vision is to honour the Mrirt region, community, and craftsmanship. 

For MRIRT, building trust with our customers and partners by creating high-quality products that respect the materials used, the production process, and the weavers’ culture, is at the centre of our principles. It was a natural and obvious choice for us to design and produce directly in the hometown of the craft.

We envision our rugs adorning the most captivating interiors, from homes to hotels, enhancing ambience and elevating aesthetic appeal. Each rug we make is a testament to our dedication to excellence, employing skilled artisans who weave the finest materials into intricate patterns and textures by hand. 

Mrirt is committed to sustainability and ethical practices. We prioritise responsible sourcing of eco-friendly materials, ensuring our rugs enrich spaces and contribute positively to the environment.

Through our unwavering passion for craftsmanship, our vision is to be recognised as a leading authority in the world of rugs by creating designs that inspire and become cherished heirlooms for generations to come. We aim to forge lasting connections with individuals who share our appreciation for the beauty, quality, and transformative power of this ancient Moroccan art.

It is a legacy of emotional and cultural value that MRIRT emphasises and deeply respects. 

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